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How to engage the connected shopper

Carrie Chitsey is CEO of 3 Seventy By Matt Schmitt and Carrie Chitsey The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the...

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A&W burger chain drives 20pc increase in revenue with mobile coupons

SMS program signed up 37,000 opt-ins in its first month A&W quick-service restaurants drove a 20 percent in revenue this spring via a mobile coupon campaign that offered recipients a free burger....

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Caribou Coffee brews mobile Web site to meet consumer digital needs

Caribou Coffee’s mobile strategy is getting a jolt of caffeine thanks to the launch of a new mobile site that provides nutritional information for all beverage and food items. The coffee house chain...

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McDonald’s Isis play pales in comparison to Starbuck’s payments app

McDonald's tries U.S. mobile payments McDonald’s is testing mobile payments, order-ahead functionality and offers through the Isis mobile wallet. However, limited availability and a lack of employees...

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